Online and on-shelf, we’ve never had so much choice for our beloved pets. In such a saturated marketplace, the challenge was to get dog owners to sit up and take notice of Wag’s unique product benefits.

Specifically, to capture the all-natural qualities of the WAG range of treats and boldly align them with what today’s dog owner is demanding. Nothing artificial, nothing plastic or processed looking, nothing but the best.

Disrupting the predominant uninspiring ingredient windows and dated illustrations, we opted for bold graphics, textures and a photographic style that elevated the appetite appeal and highlighted the natural ingredients.

Very much akin to premium human snack pack designs in look and feel, the WAG range now sits happily in the shopping trolleys and online carts of a growing number of discerning dog lovers nationally.